Robust PT

Robust Performance Training is a dynamic online fitness brand

  • Brand Identity

  • Website

  • Print

  • Video

  • Social Media

The fitness industry struggled during UK lockdowns, with public access to gyms limited. I was approached by two personal trainers to help set-up a brand that facilitated online fitness classes and one-to-one personal training. We developed an energetic, positive brand identity with a mid-market position. A set of assets were created from a photoshoot and I shot and edited a short video, adding a sense of energy and driving engagement.

I developed the user journey so potential clients could purchases classes online, receive their login codes and access the training live, via Zoom.

RPT logo with a green circular arrow surrounding the white lowercase letters 'rpt' on a black background.
Computer monitor displaying an online fitness class titled 'BEND AND FLOW', with a picture of a man performing a stretch exercise and a small inset video of a woman smiling.
Computer screen displaying a fitness class advertisement with two smartphones showing people exercising, and a Zoom icon.
A man with a bald head, beard, and light skin sitting against a black background, wearing a black Under Armour t-shirt with 'rpt' logo and a wristwatch.
Three frosted plastic protein shaker bottles with green screw-on lids against a black background.
A black background with a green circular arrow surrounding the white lowercase letters 'rpt' in a stylized font.
A man kneeling on the floor, holding a large foam roller, smiling, wearing a gray athletic shirt and black shorts, with a green background.
A black dumbbell with a textured metallic handle and two black weight plates against a green background.
A pair of black leather sneakers with white accents, viewed from above on a green background.
A man kneeling on one knee and a woman sitting on the ground are engaged in a workout, with the woman throwing a black medicine ball to the man against a gym wall with metallic paneling.
A man lifting a barbell with green weights in a gym.
Man performing a handstand on parallettes, with his legs bent over his head, in a gym setting.
Two men lifting green kettlebells in a gym, focusing on their workout.

I can’t recommend Sam highly enough, he is both an exceptional designer and person. However large or small my marketing projects, he has always shown 100% commitment.

– JAMES SANDALLS, CO-FOUNDER

Red background with white text that reads 'PHYSIOMUM'.
A spread of five fortune-telling tarot cards with intricate, artistic illustrations on a pink background.