Robust PT

The fitness industry struggled during UK lockdowns, with public access to gyms limited. I was approached by two personal trainers to help set-up a brand that facilitated online fitness classes and one-to-one personal training. We developed an energetic, positive brand identity with a mid-market position. A set of assets were created from a photoshoot and I shot and edited a short video, adding a sense of energy and driving engagement. I developed the user journey so potential clients could purchases classes online, receive their login codes and access the training live, via Zoom.