PhysioMum

Emma Brockwell is a pelvic physiotherapist, mum and runner. Working with Zed Creative, we identified that her target audience were probably feeling anxious, embarrassed and apprehensive. To counter this, we developed a visual idenitiy system that was warm, soft and approachable – not loud, clinical and faceless. We placed Emma at the centre of the brand as a positive, friendly, expert. Typography and colour were developed to ensure it blended with her recently launched book and a photoshoot was commissioned to create a consistent set of assets to be used across the website and Instagram. Original logo by third-party.