
Joy Bomb
Helping artist Amy Broch spread JOY worldwide
Brand Identity
Website
Installations
Print
Amy had a strong vision of how the visual identity should look. Working with supplied references and her photographic installations as inspiration, we devised a fun, joyous treatment that also hinted at a slightly darker side. I was comissioned to create artwork for two large-scale installations at London Bridge Station to engage the public and lift spirits after the Covid-19 lockdowns. In addition to this, I designed and built the Joy Bomb website and co-art directed the concept for her ‘Joy Mart’ shopping mall installation.