Joy Bomb

Helping artist Amy Broch spread JOY worldwide

  • Brand Identity

  • Website

  • Installations

  • Print

Amy had a strong vision of how the visual identity should look. Working with supplied references and her photographic installations as inspiration, we devised a fun, joyous treatment that also hinted at a slightly darker side. I was comissioned to create artwork for two large-scale installations at London Bridge Station to engage the public and lift spirits after the Covid-19 lockdowns. In addition to this, I designed and built the Joy Bomb website and co-art directed the concept for her ‘Joy Mart’ shopping mall installation.

He’s always perfectly in tune with our vision, listens, and asks all the right questions. We’ve always been super pleased with the end product and are excited to see what else we can engage Sam on in the future.

– JOY BOMB