Interchange UK

Intelligent, climate-positive UK transport infrastructure

  • Brand Identity

  • Website

  • Conference Design

  • Social Media

  • Email Marketing

I developed a visual identity that was modern and future-facing, reflecting the crucial developments in policy and technology that are shaping UK transport infrastructure. The brand is both a live conference and editorial resource, with senior thought-leaders at the heart of its content offering. Special consideration was given to ensure maximum compatibility with the myriad of organisations that sponsor and exhibit at the event, balancing this with the commercial visibility of Google Cloud. The website was designed and built to be punchy and engaging, with social media assets produced for both Interchange UK, and its commercial partners.

Video by Mat King

Interchange logo with tagline 'The hub for mobility infrastructure' and Google Cloud as platinum partner on a dark blue background.
Laptop displaying a webpage about the Interchange conference, scheduled for April 27-26, 2023, at NEC Birmingham, with a green registration button and a background image of a person using a tablet.
Logo of Interchange Opinion with the tagline "Big thinking on intelligent transport infrastructure" and the logos of Google Cloud and Platinum Partner.
A hand inserting a card into a green illuminated contactless payment terminal.
Green background with white circuit-like lines in the corners. A quote in bold black text: "We are on the cusp of a transport revolution. Emerging technologies are ripping up the rulebook and changing the way people and goods move forever." - The Rt Hon Grant Shapps MP, Secretary of State for Transport.
Smartphone displaying an online article titled 'Spearing change as we emerge from the pandemic' by Ben Plowden, with a photo of the author and text discussing transportation and travel habits post-COVID.
People walking through a train station platform with a large train on the right side and another train on the left, inside a spacious arched glass roof structure, with a clock and digital displays showing the time.
A graphic promoting the interchange conference, held on April 26-27, 2023, at NEC Birmingham, focusing on mobility infrastructure and low carbon public and private transport. The background features a dark blue color with green and white text and graphics.
Businesswoman with glasses holding a smartphone and pointing at a large screen with charts and graphs.
Person riding an electric scooter and a man standing on a train platform looking at his phone.

Sam has a rare talent in that he is not only an exceptional designer, but also amazingly flexible and effective, he will do what is needed to hit deadlines.

– PAUL WHEELER, CONTENT DIRECTOR

Logo with stylized letter 'E' and 'O' in white, alongside the words 'elements green' in white lowercase font over a green and blue gradient background.
Close-up of a black background with the word 'evident' in large white letters, with a small orange dot after the letter 't'.