evident
Business performance coaching for leaders who want to elevate their A‑game and be a force for good
Visual Identity
Website
Book
Stationery
Social Media
The clear and minimal visual identity we co-created reflects the clarity clients can gain through coaching. Christopher's love of mid-century design is referenced throughout, to build an authentic brand which remains true to his personal design aesthetic.
Video is used as a central element to bring the company's dynamic, forward-thinking approach to life – and to make the brand more human. This approach reinforces a sense of clarity, positivity, possibility and professionalism which resonate and connect with senior decision-makers and leaders.
Photography: Karolina Heller
Videography: Chris Mathison
Motion Design: Zed Studio
