Robust Fitness

After the success of Robust PT, I was commissioned by the team to launch a new range of fitness equipment. The visual identity was developed to be masculine, retro and ‘robust’ ensuring it was memorable and would work on their range of products. The e-commerce website was built using Shopify to ensure maximum control when managing stock levels across multiple warehouse locations. Instagram tiles and carousels were produced to help promote the brand and drive traffic to the site.